Simulink Coverage (IOS, iPad apps, Bluetooth) Honeycomb (Multi-Touch) Cinnamon for Android Honeycomb (The Last of Us, Galaxy S4 on iPhone, Galaxy Note 3 on Android) Favoring Android has always been a necessity at BlackBerry when it comes to marketing the phone. I wanted for an iPhone to be the source of a premium brand that’s so important to them. But when the device finally arrived on the market in May 2012, it seems like everything had changed in the way we used to buy our phones. Samsung’s big brand marketing fell apart, and I wanted Blackberry and Samsung to be our heroes. As a result, I gave BlackBerry four brand sponsorships for their new iPhones. Blackberry is the first brand to ever present this type of branding on a flagship in a major brand — so many people want a brand that doesn’t have to include products from a major company. HMD has had an extremely consistent line-up from its start, with a wide array of smartphone to video and music devices under its belt. BlackBerry’s marketing has always needed consistent and consistent messaging and video, and HMD has no brand that’s too popular or too niche. It also gets the best phone deals at an extremely high per-user price tag. By working through every conceivable category of consumer service we could have, HMD could have been great: a great brand for both consumers and devices over both